www.aggregateknowledge.com
Paul Martino, CEO
Imagine getting advice from everyone who’s ever made the same decision you’re about to. Aggregate Knowledge is a company built on the premise that the many truly are wiser than the few. This “wisdom of the crowds” recommendations service is based on the behavior of people who’ve done what you want to do. By crunching through massive amounts of data, the company can supply very smart choices for consumers who may not know what they’re looking for, but who will certainly know it when they see it.
Behavior-based search and recommendation isn’t new, but the approach Aggregate Knowledge is taking is. First, the company isn’t using information from just one site. It’s using information from every site it serves, so the recommendations are smarter and more interesting, based on the vastly larger base. Second, the information Aggregate Knowledge collects is completely anonymous, so there are no privacy issues, only preferences and buying patterns. Third, Aggregate Knowledge is so confident in its ability to deliver results for both merchants and consumers, it uses a pay-for-performance model. That’s wisdom, on demand.
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