Hiroshi Menjo began his career with Konica in Tokyo as a key engineer for their photo film products. Upon realizing the possible disruption of the film industry by electronic systems, he researched electronic materials at Massachusetts Institute of Technology, followed by MIT Microelectronics Labs. As we know, these digital technologies completely revolutionized the photography industry. He then joined the Boston Consulting Group in Tokyo, working with U.S. and European clients as well as Japanese technology companies to develop corporate and business strategies.

Hiroshi left Japan and moved to Silicon Valley in 1991. He assisted a variety of North American technology startups with the development and implementation of Japan entry strategies, as well as strategic alliances with Japanese companies. He then joined The McKenna Group, a premier high-tech business consulting firm founded by Regis McKenna, to lead the Japan Practice. In this, he established his reputation in Japan as an innovation expert based on his deep understanding of entrepreneurism in Silicon Valley. It is here he met Richard Melmon, subsequently co-founding NSV.

Hiroshi has co-authored number of business books in Japan. Two of them were the best sellers. He is also a regular columnist for Nikkei, and Diamond, the leading business journal in Japan.